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The Wonder Of Google Analytics

Thanks to a posting on the Folksy Forum from Woody of Wood Jewellery I've just discovered I can see where visitors to my Folksy shop live! Click on the Map Overlay report and a world map appears highlighting the countries your visitors are from. Click on each country and you get a more detailed report listing the state/town!

Where?!
Most of my shop visitors have been from the UK and USA, with the majority in the UK from London and the South East, although there is a cluster from the North West which is nice as I used to live in Lancashire before defecting to the South 23 years ago!
The majority of US visits are from Ohio and California, with Akron in Ohio scoring the most visits. I wonder why?

Other countries I've received visits from include Australia, India, Poland, Brazil, Argentina, Italy, Estonia, Greece, Turkey, France, Germany, Austria and the Netherlands. It's nice to know Folksy is reaching so far afield!

Keywords 
Apart from the obvious keywords used ~ folksy, folksy.com, some of the stranger ones have included "aardvark cafe manifesto" (!), "zoe badger" and "buy pressed amber". How they ended up in my Folksy shop I'll never know!
Knowing some of the keywords people are using is useful as you can add the less strange ones to your keywords when listing your items. A couple I saw used were "unusual" and "unique" which I've now added to my shop keywords.

Referring Sites
Referring sites make up roughly half of all visits to my shop with the majority coming from the Folksy forums and my blog. Next highest are Facebook, shophandmade and the Folksy blog. I've also had visitors referred from Twitter which is pretty good as I don't Twitter myself, lovemoney.com (thanks Serena aka The Copper Swallow on Folksy!) and direct from Google

It really is worth using Google Analytics if you don't already. Click here for instructions on how to set it up for your shop.

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